Daily designer news

An ad campaign that features men with furry animal beards

Posted: 13 Jun 2014 10:37 PM PDT

Free your skin, this is the way Schick, a razor company, tries to convince people to shave off their beards.

There has been a trend of growing back beards, which is not so good when you are trying to sell razors. The visuals suggest that you may look like you have a furry animal hanging on your chin.

This campaign was created by Y&R New Zealand, with photos by Troy Goodall and Stephen Stewart, and some Photoshop retouching by Electric Art.

The post An ad campaign that features men with furry animal beards appeared first on Design daily news.

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Posted: 13 Jun 2014 06:05 AM PDT

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