Daily designer news

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Stunning cultured packaging designs Posted: 23 Jan 2013 09:15 PM PST Packaging designers have the diffucult task of bringing brand elements together into a package design that will stand out to consumers. Sometimes, the brand elements are created along with the package design. Other times, the designer has to create a packaging design that fits with the already established brand. There are a variety of techniques designers employ to create a packaging design that is truly unique, and one of those is to design a package from the brand story, the culture behind the company. When a designer is able to connect a brand package with a culture, the connection that consumers make with that brand is often much more powerful. Now customers have an established, maybe even an owned culture with which to associate the product. The following collection of cultured packaging designs come from a variety of regions, countries, and counties or even villages. Check out the notes underneath each collection of brand images to see the specific culture of each package. Then click on the link to read more about the designer’s angle and the brand story. Dessert Spirit Blanket Canteen by Kailene Danae Falls Navajo Culture, Mid-Western section of North America Salvatierra by Anagram Latin American Countries Délice de la Vallée by Fred Carriedo French Culture of Sonoma County, California, USA Mapuche Tribal iPhone Cases by Alina Kazachuk Mapuche Tribal Culture of south-central Chile and southwestern Argentina Velkopopovicky Kozel for Miller Brands Ukraine by Yurko Gutsulyak Old Czechia Culture of Ukraine Knee Deep Australian Wine by Studio Lost & Found Western Australia Culture YouArtMe Wooden Boxes by Ewa Dagny Inspired by Norwich artist Randi Antonsen, handmade by family-owned company in Górsk (Gorsk) near Toruń (Torun) in Poland Contrabando by Tres Tipos Gráficos Dominican Republic culture, made to look like liquor smuggled over the border Tiger Beer Limited Edition from Ground4D Several Asian cultures, designed by famous artist from around the world Schooner EXACT Brewing Company by Taphandles The nautical culture within Seattle, Washington, USA Eau de España by Tatabi Studio The culture surrounding the bull fights/the matadors of Spain Vitis Vinifera by BrandSession The culture of the old pharmacy in Granada, Spain Apinya Thai Chili Sauce by Aspara Japanese culture 4Elements Greek Wine by Chris Trivizas Culture of Peloponnese in ancient Olympia, Greece; the tetrology symbols are of the four elements of nature (water, earth, air and fire) Do you have any favorite cultured packaging designs you’d like to share? Any of these your favorite? Also feel free to share any critiques you have. About the author: Tara Hornor has a degree in English and has found her niche writing about marketing, advertising, branding, web and graphic design, and desktop publishing. She writes for PrintPlace.com, an online printing company that offers printing for postcards, business cards, catalogs, flyers, brochures, posters , and more printed marketing media. In addition to her writing career, Tara also enjoys spending time with her husband and two children. Connect with @TaraHornor on Twitter.

Featured design studio: Berger & Fohr Posted: 23 Jan 2013 09:03 PM PST Berger & Föhr is a graphic design studio based in Boulder, Colorado. This two-man studio creates lasting graphic design work for various clients.

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